Create

Overview

Content → Create is where every post starts. On one screen, in three steps:

1. What is it about? — a sentence, a link, a product or your own image or video.
2. What should it become? — a format tile such as “Post”, “Carousel” or “Short video”. Its

networks are already selected.

1. Result per channel — for each network its own text in that network’s length and tone, with

hashtags, the image in the matching aspect ratio and a preview of how the post looks there.

Every part can be changed or regenerated on its own. Finally Approve & schedule at the suggested time — or, without the approval right, Submit for approval.

The AI writes according to your brand profile: tone, audience and taboos apply to every text. The result is always a draft; nothing is published before approval.

Core tasks

1. What is it about?

Choose the source at the top:

• Idea — one sentence is enough: “Summer sale: 20 % off all garden furniture until Friday”.
• Link — the address of a page (blog article, product page, event). The system reads the page

through its secured outbound gateway; it never fetches internal addresses.

• Product — a product from your catalogue (only with the Products module). Name, description and

price go into the brief; the product images become the post’s image.

• Own image or video — pick from the library or upload. It becomes the post’s media.

With a link, product or own image you can add what matters to you. With several brands, pick the brand on the right — it decides brand profile, networks and budget.

From an idea. If you come from the weekly plan (idea in the calendar → Create post), From the idea is shown at the top: topic, hook, format, channel and date of the idea are fixed. Create post turns it into the finished post — the same way the autopilot does: text per network, format and date of the idea. The post then waits For approval, the idea leaves the calendar, and the studio shows the result. Start over without the idea detaches it. Without AI no post is created from an idea — write it by hand via Open in editor.

2. What should it become?

Each tile is a content type. Below the tile you see the networks from the type’s “Published on”, resolved for your brand: connected accounts are preselected and can be deselected; if an account is missing, it shows Connect. You manage the types and where they go under Settings → Content types.

Create post creates the draft. This takes a few seconds.

3. Review and adjust the result per channel

For each network you see a preview as on the network — header with your brand, image in the format’s aspect ratio, text with highlighted hashtags and the network’s character counter. Vertical formats (Reel, Story, Short) put the text over the image.

• Edit text — this network’s text; Use general text restores the version for all.
• Regenerate — the AI rewrites this network’s text; the arrow offers a wish: shorter, more casual,

end with a question, with emojis.

• Pick image — from the library or upload.
• Generate image — the AI creates an image or video for the post (see below).

If a network rejects the post — too long, no video, account expired — the reason shows below its preview.

4. Images in the right format

Each format has its aspect ratio: Reel, Story, Short and TikTok 9:16, feed and carousel 4:5, YouTube 16:9, otherwise square 1:1. An image goes to all networks with the same aspect ratio; if all networks share one, it becomes the image of the whole post.

Aspect ratios, character limits, hashtags and tone per network come from the Social module — the same limits at which the network would reject a post. With the module off, neutral rules apply: no limit, square, the brand’s tone.

Images are created by themselves. Along with the copy, the images are created without a click — per aspect ratio of the selected networks three variants to choose from, each with a different framing; the first finished one is attached right away to the networks of that format. In the Images card you pick another variant with one click. A carousel gets all slides (four by default, each with its own image brief from the AI) in order. Where the format is video (Reel, Short, Video), a video is created — with Higgsfield; otherwise an image. With the source Item the product photo is the reference; imagery, brand colors and taboos from the brand profile are in every brief. The image brief imagePrompt stays visible: edit it and New images creates new variants (chosen ones stay selectable). Costs go to the brand’s automatic media budget (Settings → AI, 50 € per month by default); once it is used up, the post is created with the image brief and a notice — no error. The number of variants per format is a setting (content.studio.image_variants, 1–6). The autopilot only approves a post once its image is there; if it is missing (e.g. budget used up), the post stays in review — with the reason as feedback.

Generate image opens AI media with the AI’s image brief as the description and this network’s aspect ratio; an image or — where the format takes video — a video. Every generation shows the estimated cost first; above your brand’s AI budget the button stays off. Only Generate image or Generate video starts the run; the result lands in your brand’s library and goes to all networks with the same aspect ratio. Without a connected image and video provider, the image is created with the existing AI.

5. Approve & schedule — or submit

At the bottom you see the suggested time: the next free publishing time from the weekly plan of the selected channels — without a weekly plan weekdays 9:00, 12:30 or 17:30 —, at least two hours away from every post of your brand. With several channels the earliest free time applies. Change it if needed.

• Approve & schedule — with the right “Publish and withdraw items”: the post is scheduled and goes

to all selected networks at that time.

• Submit for approval — without that right: the post appears under

For approval.

Open in editor leads to the full item — languages, search engine details, per-network options. If a post was returned with a note, the note shows at the top of the result.

Fields in detail

The page works via /v1/content/studio. The grey name after each label is the API field.

Create (POST /v1/content/studio)

Result (GET /v1/content/studio/{ulid})

Per network under channels: network, networkLabel, format (format, formatLabel), aspect ratio aspect (1:1 · 4:5 · 9:16 · 16:9), character limit limit, text text (with ownText, whether it is its own version), media media (with ownMedia), rejectionReason and health. Plus the general version general, missing networks missingTargets, suggestedPublishAt, the image brief imagePrompt, the state of the images mediaGeneration (variants per format with state and whether chosen, carousel slides, notice) or, right after creating, mediaNotice, the approval feedback reviewFeedback and your rights canManage and canPublish. Without AI, aiUsed is false and notice gives the reason (aiInactive, noAnswer or a note about the page) — information, not an error.

Changing parts

The texts per network are the post’s target versions — the editor shows and changes the same values.

API and automation only

The AI tool create_content_post does the same from an idea, a page (url) or a product (productUlid) and creates a draft. It never publishes.

Settings & permissions

• Creating requires “Write and schedule items” (content.item.manage) in the brand.
• Approve & schedule requires “Publish and withdraw items” (content.item.publish) in the brand;

without it you see Submit for approval.

• The texts need a configured AI (ai.gateway); the task is called Create a post per channel

(content.studio) and can be assigned to a model under Settings → AI. Without AI the draft is built from your source — you write the texts per network yourself.

• Creating and regenerating count towards the brand’s budget and the rate limit like any AI request

(20 requests per minute and person).

• Generate image additionally requires “Create images and videos with AI” (platform.ai_media.create).

FAQ & troubleshooting

A network is missing below the format. It is not listed under the content type’s “Published on” — or your brand lacks the account; then it shows Connect.

The text for X is cut off. X accepts 280 characters. If text and hashtags do not fit, the hashtags go first, then the text is shortened at a word. Regenerate → Shorter gives a text that fits on its own.

“Generate image” is missing. Without a configured AI or without the right “Create images and videos with AI” there is no generation. Pick an image from the library.

I do not see “Approve & schedule”. You lack the approval right in this brand. Submit the post for approval.

content.studio · Available from version 0.6.455