Marketing overview
Overview
The Overview is the entry point to marketing (Marketing → Overview). On one page it answers where your goal stands and what every channel contributes:
- the goal card with KPI, target, progress and the days left,
- the totals across all channels: spend, leads, cost per lead, cost per purchase and revenue per
ad euro,
- the daily spend as bars,
- every campaign on every channel in one list — advertising per network, email, SMS and WhatsApp
campaigns, and send-outs without a campaign.
The previous page with main paths and capability status is under Overview → Dashboard.
Core tasks
1. See where the goal stands
The goal card shows the KPI (for example cost per lead) and the four-week target, below it the progress: for cost per lead the leads reached against the target, for cost per purchase the purchases, for revenue per ad euro the factor reached. On the right is the current value of the KPI. Goal & strategy leads to the goal, its tasks and the launch.
Without a goal you see Set a goal.
2. Choose period, brand and channel
At the top choose the brand (if there are several), the period (goal period, last 7, 28 or 90 days) and the channel (all, all advertising, a single ad network, email, SMS or WhatsApp). Totals, daily bars and list follow the choice.
3. Compare campaigns
The list shows channel, status, spend, leads, purchases, cost per lead, revenue per ad euro and, for messages, deliveries per campaign. Clicking the name opens the ad campaign, the campaign or the send-out archive.
Fields in detail
The page reads GET /v1/marketing/overview with brandId, from, to and channel. It has no input fields; every value is calculated:
goal— the running goal including progress (as under Goal & strategy),totals— totals (costCent,leads,purchases,revenueCent,impressions,clicks) and the KPIs
calculated from them (cplCent, cpaCent, roas),
daily— every day of the period with spend, leads, purchases and revenue,campaigns— every campaign with channel (channel,network), origin (source), status and figures,channels— which channels are connected,recommendedKpi— the recommended KPI.
How it counts:
- Advertising: spend, impressions and clicks from the networks’ daily figures. Results of a
campaign with the objective “leads” count as leads, with the objective “sales” as purchases. Foreign currencies count via the rate frozen at creation; a campaign without a rate is left out of the totals.
- Messages: leads from the first-touch attribution to the campaign, purchases and revenue from the
conversions of the send-outs, deliveries and clicks from the send-out statistics. Messages have no ad cost.
- All amounts in euros; KPIs are calculated from the totals, never as averages of rows.
Settings & permissions
- Viewing requires seeing the marketing analytics in the brand (
marketing.report.view). A
permission in another brand is not enough.
- Set a goal only appears with the permission to manage goals and strategy (
marketing.goal.manage).
FAQ & troubleshooting
Spend shows 0 although ads are running. The networks report their figures with a delay; the daily figures arrive with the next sync. A campaign in a foreign currency without a rate is deliberately left out of the totals.
Leads appear twice. If a lead comes in through a lead form on the network and also through your own form, both count. Full cross-channel measurement de-duplicates this via attribution.